IDRF Meetup Dubai 29 January 2026
date

Jan 29

time-1

Thu, 10:00 – 13:00

loc2

Uptown Tower



IDRF Forum

Agentic Commerce in 2026: The New Operating Layer
of E-commerce

Together we’ll explore:
- How AI agents fit into real business structures
- Where automation creates leverage
- What large teams and brands need to unlearn before scaling with AI

A focused morning of insights, debate, and practical takeaways for those shaping the region’s digital retail landscape.
📍DMCC Uptown tower

Register Now

Agenda


10:00

Welcome Words

10:15

Keynote speech
GCC eCommerce 2026: From Unified Commerce to Intelligent AI Agents

olga
Olga Slinkina
Country Manager, 24TTL 
10:30

Panel Discussion #1
Ecommerce in 2026. Key shifts and how to prepare the organization.

Frame 2131329064-1
Moderator - Niels Floors
VP of Strategic Development, ChannelEngine
Frame 2131329654
Emanuele Corso
 
Frame 2131329071 (3)
Daria Myskina
Regional Portfolio Lead, ex Purina, ex JJ
Frame 2131329062
Mohamed Wanas
Regional Digital Business Partner Lead at HP
11:00

Keynote speech
The Future of Commerce Is Agentic: Practical Moves to Stay Ahead

olga
Raul Valle
ex E-commerce Enablement VP at Schneider Electric
11:20

Panel Discussion #2
Agentic commerce. How Gen AI and agent-driven channels will impact ecommerce and what this means for the ecommerce technology stack.

Frame 2131329064-1
Moderator - Niels Floors
VP of Strategic Development, ChannelEngine
Frame 2131329075
Akshay Shinde
Associate General Manager - Ecommerce, Landmark Group
Frame 2131329088
Sachin Kumar
Head of E-commerce at Al-Futtaim
Frame 2131329074
Tarek Karzon
Digital Marketing & MarTech Manager, Versuni
12:00–13:00

Networking Coffee Break

Frame 2131329064-1

Niels Floors

VP of Strategic Development

Mohamed Wanas

Mohamed Wanas

Regional Digital Business Partner Lead

Emanuele Corso

Emanuele Corso



Daria Myskina

Daria Myskina

Regional Portfolio Lead, ex Purina, ex JJ

Akshay Shinde

Akshay Shinde

Associate General Manager of Ecommerce

Raul Valle

Raul Valle

ex E-commerce Enablement VP

olgaslinkina2

Olga Slinkina

Country Manager

eComm leaders who have already participated in the IDRF
Join us at the IDRF meetup to exchange ideas with representatives from Deliveroo, Talabat, Kraft Heinz, Bayer, Unilever, Nestlé, Colgate-Palmolive and others.

Media coverage of the IDRF

IDRF_News_Gulf_1-1

IDRF Meetup Dubai: Experts discuss how to win customers in a crowded market

A very good example of both is the Mena region, which since 2019, has seen its e-commerce grow faster than any other region in the world (by 18% inter-annual, twice the world’s average)

READ THE ARTICLE
IDRF Tecno Empresa

IDRF Meetup México: Comportamiento del eCommerce en AL

Durante el International Digital Retail Forum, expertos de la industria del comercio electrónico se reunieron para analizar y aprender de las mejores prácticas y desafíos que enfrentó la industria el año pasado.

READ THE ARTICLE
IDRF JAWAPOS.COM

IDRF Meetup Jakarta: Marcas-Minoristas Tak Bergantung pada Tenaga Marketing

Pertemuan IDRF merilis hasil riset dari para pengusaha e-commerce di Indonesia dan 24TTL, pada 19 Januari di Jakarta.

READ THE ARTICLE

The previous IDRF meetup in Dubai: The Power of Retail Media

 

How IDRF events were held worldwide

Frame 2131329086 Frame 2131329087 DUBAI-2024 2024_MEXICO_JAN26.001 jakarta_2024 SOUL-2024 2024_KZ_DUBAI-IMAGES-IDRF-GALLERY.001 DUBAI-IMAGES-IDRF-GALLERY.002 mEXICOI-IMAGES-IDRF-GALLERY jakarta_idrf_2023.001
Frame 2131329086 Frame 2131329087 DUBAI-2024 2024_MEXICO_JAN26.001 jakarta_2024 SOUL-2024 2024_KZ_DUBAI-IMAGES-IDRF-GALLERY.001 DUBAI-IMAGES-IDRF-GALLERY.002 mEXICOI-IMAGES-IDRF-GALLERY jakarta_idrf_2023.001

Join us!

See you on Thursday, 29th January, Uptown Tower, DMCC, 10 AM


Direction
IDRF-10145 1
date

Jan 29

time

Thu, 10:00 – 13:00

loc2-1

Uptown Dubai

IDRF Meetup

Agentic Commerce in 2026: The New Operating Layer
of E-commerce

Together we’ll explore:
- How AI agents fit into real business structures
- Where automation creates leverage
- What large teams and brands need to unlearn before scaling with AI

A focused morning of insights, debate, and practical takeaways for those shaping the region’s digital retail landscape.
📍DMCC Uptown tower

REGISTER NOW

Do you have any questions?
We'll be happy to assist.



slinkina

Olga Slinkina, IDRF Coordinator
slinkina@24ttl.net Telegram

Event organizer

24TTL. Solutions for online merchandising that utilize AI to boost your brand's sales on online platforms.

We automate the entire cycle of working with product content, including analytics, content creation, and delivery to online retail.


Find out more
Group 1948755906 (4)

2019 - 2026 © 24TTL