June 11
Thu, 10:00 – 12:30
Uptown Tower

IDRF Meetup

The new
e-commerce
reality:
How AI & data
are rewriting
the rules

This meetup cuts through the noise to explore what's actually changing in GCC e-commerce — how AI is moving from buzzword to operational tool, what real-time shelf and q-commerce data reveals about brand performance, and which strategies are winning on the digital shelf.

📍 DMCC Uptown Tower

Agenda

10:00
Welcome Words

Yuri Shishkin

CEO & Founder, 24.online
10:10 Keynote speech
Keynote Speech #1 — Rewriting the Rules: E-Commerce in the GCC

Deborshi Sarkar

Commercial Director GCC & Emerging Markets
10:30 Panel discussion
Real-Time or Irrelevant: How Brands Are Using Data to Compete on Q-Commerce
11:00 Keynote speech
Keynote Speech #2 — AI in E-commerce: Implementation Use Cases

Elijah Ilchishin

Country Manager 24.online
11:20 Panel discussion
AI in E-Commerce: The Gap Between Hype and What Actually Works
12:00–12:30
Networking Coffee Break

Hussain Abbasi

Head of Product

Tejasvie Subrahmanyam

Lead - Expansion and Strategic Partnerships

Mohamed Mordi

Digital Acquisition & Retail Media Manager

Deborshi Sarkar

Commercial Director GCC & Emerging Markets

Walid Cherfaoui

Regional Group Brand Manager

Ershad Gulam

Global Head of Ecommerce

Arushi Sethi Malhotra

Brand Director & Brand Operations Leader, GCC

Bashar Almousa

Global Director of eCommerce

Elijah Ilchishin

Country Manager

Yuri Shishkin

CEO & Founder

eComm leaders who have already participated in the IDRF

Join us at the IDRF meetup to exchange ideas with representatives from Deliveroo, Talabat, Kraft Heinz, Bayer, Unilever, Nestlé, Colgate-Palmolive and others.

50+ more

Media coverage of the IDRF

IDRF Meetup Dubai 2023: Experts discuss how to win customers in a crowded market

A very good example of both is the Mena region, which since 2019, has seen its e-commerce grow faster than any other region in the world (by 18% inter-annual, twice the world's average).
Read the article
IDRF Meetup México 2023: Comportamiento del eCommerce en AL

Durante el International Digital Retail Forum, expertos de la industria del comercio electrónico se reunieron para analizar y aprender de las mejores prácticas y desafíos que enfrentó la industria el año pasado.
Read the article
IDRF Meetup Jakarta 2023: Marcas-Minoristas Tak Bergantung pada Tenaga Marketing

Pertemuan IDRF merilis hasil riset dari para pengusaha e-commerce di Indonesia dan 24TTL, pada 19 Januari di Jakarta.
Read the article