IDRF Meetup
The new
e-commerce
reality:
How AI & data
are rewriting
the rules
This meetup cuts through the noise to explore what's actually changing in GCC e-commerce — how AI is moving from buzzword to operational tool, what real-time shelf and q-commerce data reveals about brand performance, and which strategies are winning on the digital shelf.
50+
participants
8
speakers
2
panel discussions
Brands of participants
Speeches
-
Welcome Words
Yuri Shishkin
CEO & Founder, 24.online
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Keynote speech
Keynote Speech #1 — Rewriting the Rules: E-Commerce in the GCC
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Deborshi Sarkar
Commercial Director GCC & Emerging Markets
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Panel discussion
Real-Time or Irrelevant: How Brands Are Using Data to Compete on Q-Commerce
- signal vs trend: why the brands winning in Q-commerce act on one without waiting for the other
- why Q-commerce is not Amazon with faster bikes — and what it costs you to treat it that way
- the retail media budget war inside every major FMCG right now
- how P&G, Colgate and Nutricook have already restructured around e-commerce
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Keynote speech
Keynote Speech #2 — AI in E-commerce: Implementation Use Cases
Elijah Ilchishin
Country Manager 24.online
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Panel discussion
AI in E-Commerce: The Gap Between Hype and What Actually Works
- generative AI vs manual content: why brands are scaling localized assets and how algorithms predict dark store needs
- agentic commerce vs traditional funnel: why losing control to AI agents is the biggest nightmare for brand builders
- the clean data pipeline mandate: why basic data structures are the real must-have rather than an "AI-enabled" label
- how Namshi, Amazon and P&G are predicting the death of manual reporting and the rise of hybrid AI-teams
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Networking Coffee Break
How it was
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All photos
eComm leaders who have already participated in the IDRF
Join us at the IDRF meetup to exchange ideas with representatives from Deliveroo, Talabat, Kraft Heinz, Bayer, Unilever, Nestlé, Colgate-Palmolive and others.
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Media coverage of the IDRF
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IDRF Meetup Dubai 2023: Experts discuss how to win customers in a crowded market
A very good example of both is the Mena region, which since 2019, has seen its e-commerce grow faster than any other region in the world (by 18% inter-annual, twice the world's average).
Read the article -
IDRF Meetup México 2023: Comportamiento del eCommerce en AL
Durante el International Digital Retail Forum, expertos de la industria del comercio electrónico se reunieron para analizar y aprender de las mejores prácticas y desafíos que enfrentó la industria el año pasado.
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IDRF Meetup Jakarta 2023: Marcas-Minoristas Tak Bergantung pada Tenaga Marketing
Pertemuan IDRF merilis hasil riset dari para pengusaha e-commerce di Indonesia dan 24TTL, pada 19 Januari di Jakarta.
Read the article
Do you have any questions?
We'll be happy to assist.
Elijah Ilchishin, IDRF Coordinator
Alina Semionov, CSM MENA Region
Event organizer
24TTL. Solutions for online merchandising that utilize AI to boost your brand's sales on online platforms.
We automate the entire cycle of working with product content, including analytics, content creation, and delivery to online retail.
Find out more