IDRF Meetup Dubai 30 October 2025
date

Oct 30

time-1

Thu, 10:00 – 12:30

loc2

Uptown Dubai

IDRF Meetup

Omnichannel FMCG: Channels Consumers Conversions

Together we’ll explore:
- How the lines between online and offline are disappearing as commercial and digital teams begin working as one
- Personalization that truly matters to consumers and the rise of agentic commerce
- The power of convenience through apps, speed, and one-click shopping

A focused morning of insights, debate, and practical takeaways for those shaping the region’s digital retail landscape.
📍DMCC Uptown tower

Register Now

Agenda


10:30

Welcome Words

10:35

Keynote speech
GCC eCommerce 2026: From Unified Commerce to Intelligent AI Agents

olga
Olga Slinkina
Country Manager, 24TTL 
10:45

Panel Discussion #1
Omnichannel Journeys, Social Commerce & High-Season Performance

Omar
Moderator - Ayia Zaied
ex Unilever, ex Samsung
Speaker 1
Speaker #1 - Salma Sidki
Head of eCommerce, Bayer
Speaker 2
Speaker #2 - Kartik Dayal
Category Head, Barakat
Speaker 3
Speaker #3 - Talal Syed
Customer Marketing Manager, Hershey
11:15

Keynote speech
Unified Commerce

olga
Girish Nair
Marketing Lead. ex Agthia, ex Unilever 
11:25

Panel Discussion #2
How AI, Real-Time Data & Q-Commerce Are Redefining Shopper Experience

Omar
Moderator - Ayia Zaied
ex Unilever, ex Samsung
Speaker 1
Speaker #1 - Alaa Nasser
Head of Media 
& E-commerce, Agthia
Speaker 2
Speaker #2 - Raheel Shaikh
Ecommerce Strategies
& Marketing, Mai Dubai
Speaker 3
Speaker #3 - Malek Asfour
Regional E-commerce Manager, Americana
12:00–12:30

Networking Coffee Break

Ayia Zaied

Ayia Zaied

ex Unilever, ex Samsung

Raheel Shaikh

Raheel Shaikh

Ecommerce Strategies & Marketing

Salma Sidki

Salma Sidki

Head of eCommerce

Malek Asfour

Malek Asfour

Regional E-commerce Manager

Alaa Nasser

Alaa Nasser

Head of Media & E-commerce

Talal Syed

Talal Syed

Customer Marketing Manager

Girish Nair

Girish Nair

Marketing Lead. ex Agthia, ex Unilever

olgaslinkina2

Olga Slinkina

Country Manager

eComm leaders who have already participated in the IDRF
Join us at the IDRF meetup to exchange ideas with representatives from Deliveroo, Talabat, Kraft Heinz, Bayer, Unilever, Nestlé, Colgate-Palmolive and others.

Media coverage of the IDRF

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How IDRF events were held worldwide

DUBAI-2024 2024_MEXICO_JAN26.001 jakarta_2024 SOUL-2024 2024_KZ_DUBAI-IMAGES-IDRF-GALLERY.001 DUBAI-IMAGES-IDRF-GALLERY.002 mEXICOI-IMAGES-IDRF-GALLERY jakarta_idrf_2023.001
DUBAI-2024 2024_MEXICO_JAN26.001 jakarta_2024 SOUL-2024 2024_KZ_DUBAI-IMAGES-IDRF-GALLERY.001 DUBAI-IMAGES-IDRF-GALLERY.002 mEXICOI-IMAGES-IDRF-GALLERY jakarta_idrf_2023.001

Join us!

See you on Thursday, 30th October, Uptown Tower, DMCC, 10 AM


Direction
KY5VCtdw
date

Oct 30

time

Thu, 10:00 – 12:30

loc2-1

Uptown Dubai

IDRF Meetup

Omnichannel FMCG: Channels Consumers Conversions

Together we’ll explore:
- How the lines between online and offline are disappearing as commercial and digital teams begin working as one
- Personalization that truly matters to consumers and the rise of agentic commerce
- The power of convenience through apps, speed, and one-click shopping
A focused morning of insights, debate, and practical takeaways for those shaping the region’s digital retail landscape.
📍DMCC Uptown tower

REGISTER NOW

Do you have any questions?
We'll be happy to assist.



slinkina

Olga Slinkina, IDRF Coordinator
slinkina@24ttl.net Telegram

Event organizer

24TTL. Solutions for online merchandising that utilize AI to boost your brand's sales on online platforms.

We automate the entire cycle of working with product content, including analytics, content creation, and delivery to online retail.


Find out more
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