July 2

Thursday, 18:00–21:00

Jakarta

DAY 3 — PACKAGED FOOD & BEVERAGE

Winning Beyond the Shelf: The Economics of Online & Quick-Commerce Growth in Food & Beverage

Join 40 senior leaders from Indonesia's Food & Beverage industry — across e-commerce, CRM, marketing, commercial, and growth — for an exclusive Cube Asia × IDRF Executive Forum in Jakarta.

Food & beverage is low-ticket, high-frequency and fiercely price-driven — which makes online and quick-commerce growth genuinely hard to turn into profit. This evening explores whether the economics actually work, where growth is emerging, and what separates brands that drive repeat purchase from those trapped in promotion cycles.

Featuring exclusive insights from Cube Asia alongside perspectives from leading industry practitioners, followed by a networking dinner and peer-to-peer discussion with fellow industry leaders.

📍 Tulum Jakarta

What you'll learn

Whether selling cheap, everyday products online and via fast delivery can actually turn a profit

And how the leaders make the math work

What truly drives a shopper to choose you

When price and promotions are everything

How to earn repeat purchases without relying on endless discounts

Where the next pockets of growth are in food & drink commerce

Quick commerce, new channels, and changing habits

Agenda

18:00 – 18:35

Arrival, Registration & Networking

18:35 – 18:40

Welcome Opening

Artem Prokofyev

Co-Founder & CEO — IDRF

18:40 – 18:55

The Next Phase of E-Commerce Growth: Key Shifts Reshaping Southeast Asia & Indonesia in 2026

Chaiyakan Wichitsaranon

Manager, Tradewinds — Cube Asia

18:55 – 19:15

What Drives Choice, Loyalty & Growth: Emerging Trends in Food & Beverage Commerce

Peem Benjasiriwan

Manager, Strategy & Insights — Cube Asia

19:15 – 19:30

From Insight to Execution: How Leading Brands Are Responding to Emerging Commerce Trends

Supporting Partner (TBA)

19:30 – 20:10

Executive Panel Discussion & Audience Q&A

Beyond the Marketplace: Can Online Growth Actually Be Profitable for Food & Beverage Brands?

Join leaders from Cube Asia, partner organizations, and Indonesia's leading F&B brands for a discussion on whether online and quick-commerce can be made profitable, what drives repeat purchase, and how brands grow without relying on constant discounting.

Panelists

20:10 – 21:00

Networking Dinner & Discussions

Chaiyakan Wichitsaranon

Manager, Tradewinds

Peem Benjasiriwan

Manager, Strategy & Insight

Artem Prokofyev

CEO & Co-Founder of IDRF

eCommerce leaders who have already participated in IDRF
Join our IDRF meeting to exchange ideas with representatives from BSH, Samsung, Beiersdorf, Sharp, LG, Paragon Tech, L'Oréal, Colgate-Palmolive and more.

Media coverage of the IDRF

IDRF Meetup Jakarta 2023: Marcas-Minoristas Tak Bergantung pada Tenaga Marketing

Pertemuan IDRF merilis hasil riset dari para pengusaha e-commerce di Indonesia dan 24TTL, pada 19 Januari di Jakarta.

READ THE ARTICLE

2024년 주목해야 하는 글로벌 이커머스 트렌드

한국의 RMN(Retail Media Network) 시장은 현재 약 20억 달러로, 전체 이커머스 수익의 약 1%를 차지하고 있으며(쿠팡이 RMN 시장을 선도하고 있다), 앞으로 수 년 내 다섯 배로 성장할 것으로 추정한다.

READ THE ARTICLE

IDRF Meetup Dubai 2023: Experts discuss how to win customers in a crowded market

A very good example of both is the Mena region, which since 2019, has seen its e-commerce grow faster than any other region in the world (by 18% inter-annual, twice the world’s average)

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IDRF Meetup México 2023: Comportamiento del eCommerce en AL

Durante el International Digital Retail Forum, expertos de la industria del comercio electrónico se reunieron para analizar y aprender de las mejores prácticas y desafíos que enfrentó la industria el año pasado.

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В Москве провели крупнейшую конференцию по инновациям в онлайн-ретейле IDRF’21

Генерацию контента, построение прогнозов, обработку текстов и другие способы применения AI в ритейле обсудили 14 апреля на митапе IDRF.

READ THE ARTICLE

The previous IDRF meetup in Jakarta: The Power of Retail Media

How IDRF events were held worldwide

Do you have any questions?
We'll be happy to assist.

Adhika Widyarsa , IDRF Coordinator
widyarsa@24tt.net WhatsApp

Event organizer

24TTL. Solutions for online merchandising that utilize artificial intelligence and neural networks to boost your brand's sales on online platforms. We automate the entire cycle of working with product content, including analytics, content creation, and delivery to online retail.

Winning Beyond the Shelf: The Economics of Online & Quick-Commerce Growth in Food & Beverage

What you'll learn

Whether selling cheap, everyday products online and via fast delivery can actually turn a profit

What truly drives a shopper to choose you

How to earn repeat purchases without relying on endless discounts

Where the next pockets of growth are in food & drink commerce

Agenda

Arrival, Registration & Networking

Welcome Opening

The Next Phase of E-Commerce Growth: Key Shifts Reshaping Southeast Asia & Indonesia in 2026

What Drives Choice, Loyalty & Growth: Emerging Trends in Food & Beverage Commerce

From Insight to Execution: How Leading Brands Are Responding to Emerging Commerce Trends

Executive Panel Discussion & Audience Q&A

Networking Dinner & Discussions

Chaiyakan Wichitsaranon

Peem Benjasiriwan

Artem Prokofyev

eCommerce leaders who have already participated in IDRFJoin our IDRF meeting to exchange ideas with representatives from BSH, Samsung, Beiersdorf, Sharp, LG, Paragon Tech, L'Oréal, Colgate-Palmolive and more.

Media coverage of the IDRF

The previous IDRF meetup in Jakarta: The Power of Retail Media

How IDRF events were held worldwide

Do you have any questions?We'll be happy to assist.

Event organizer

eCommerce leaders who have already participated in IDRF
Join our IDRF meeting to exchange ideas with representatives from BSH, Samsung, Beiersdorf, Sharp, LG, Paragon Tech, L'Oréal, Colgate-Palmolive and more.

Do you have any questions?
We'll be happy to assist.