Where e-commerce
leaders meet globally

Since 2019, IDRF has brought e-commerce leaders together across 6 cities worldwide. Today our active communities run in two regions — MENA and APAC.

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Events

IDRF's calendar of upcoming and past events

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100+ events since 2019

Jul 1, 2026 · IDRF × Cube Forum Jakarta

Growing With the Customer: How Do You Win the Parents Early and Keep Them as Their Child Grows?

An executive forum gathering 35+ senior leaders from Indonesia's Mom & Baby industry — across e-commerce, CRM, marketing and growth. Because parents shop this category for only a short window, every acquisition decision counts: the forum explored how brands earn trust early, stay relevant as a child grows, and maximise customer lifetime value across marketplaces and social commerce. Featuring insights from Cube alongside practitioners from Philips Avent, Unicharm and Mama's Choice, followed by a networking dinner at Tulum Jakarta.

How it was

Agentic Commerce Forum Dubai, January 2026

Jan 29, 2026 · IDRF Forum Dubai

Agentic Commerce in 2026: The New Operating Layer of E-commerce

A focused morning for the leaders shaping the region's digital retail, centred on how AI agents are becoming the new operating layer of e-commerce. Speakers and panellists from 24TTL, ChannelEngine, HP, Landmark Group and Al-Futtaim debated where AI agents fit into real business structures, where automation creates genuine leverage, and what large teams must unlearn before scaling with AI. Held at DMCC Uptown Tower with partners ChannelEngine, 24.online and Vonage.

How it was

Jan 23, 2025 · IDRF Awards Dubai

IDRF Awards 2025

The IDRF Awards brought together the brightest minds in eRetail to honour the brands, marketplaces and teams driving digital commerce forward. The evening celebrated innovation, dedication and the leaders shaping the future of digital retail, with a special spotlight on those making an impact across the UAE.

How it was

Jul 17, 2025 · IDRF Conference Jakarta

Yellow Commerce 2025: Where Big Brands Shape the Digital Future

Indonesia's leading e-commerce & marketing conference, bringing together 300+ e-commerce leaders and 100+ top brands for a full day of insights, strategy and networking. Held at Thamrin Nine Ballroom, Jakarta, it explored AI-driven performance, marketplace growth and sustainable brand strategies for today's digital landscape.

How it was

Nov 14, 2024 · IDRF Meetup Seoul

The Future of Commerce: How AI Is Creating a New Consumer Experience

A meetup for Korean e-commerce leaders on how AI is reshaping the future of online retail. Discussions covered AI's impact on personalised recommendations, live customer support, marketing and everyday convenience — and how these shifts are redefining the shopping experience.

How it was

Sep 19, 2024 · IDRF Meetup London

Consumer Electronics: The Powerhouse of eComm Growth

A London meetup on why consumer electronics is one of e-commerce's biggest growth engines. Industry leaders unpacked the trends set to reshape the market — AR, AI, quick-commerce and fintech — and the tactics brands need to stay ahead of them.

How it was

View all 100+ events →

How we bring people together

Five ways IDRF connects e-commerce leaders across MENA and APAC — from large conferences to a 6-person padel game.

Conferences

Large-scale international forums with 200–500 senior attendees, keynotes and panel discussions.

Closed Meetups

Curated gatherings of 40–80 e-commerce leaders. Real cases, no slides-for-slides-sake.

Informal Dinners

Unstructured evenings for senior leaders. No agenda, just the right people in the same room.

Padel Club

6-person format: 4 on the court, 2 networking on the side. Sport as a business conversation starter.

IDRF Awards

Annual industry awards recognising the best e-commerce brands, teams and innovations of the year.

An active network between events

Membership isn't just about the room — it's what the community shares in between: insights, a weekly news pulse, real opportunities and our market maps.

Market insights

Exclusive research and data from the regional e-commerce market, shared with members.

Weekly news digest

A regular pulse on what's moving in e-commerce across MENA and APAC — curated, not noisy.

Actual job openings

Current VP and C-level vacancies from leading regional brands and marketplaces.

E-commerce Landscape

Our visual maps of regional e-commerce markets — MENA, SEA, Indonesia and more.

What IDRF looks like

Real moments from conferences, meetups, dinners and padel across Dubai, Jakarta, Seoul and London.

Where e-commerceleaders meet globally

Events

Growing With the Customer: How Do You Win the Parents Early and Keep Them as Their Child Grows?

Agentic Commerce in 2026: The New Operating Layer of E-commerce

IDRF Awards 2025

Yellow Commerce 2025: Where Big Brands Shape the Digital Future

The Future of Commerce: How AI Is Creating a New Consumer Experience

Consumer Electronics: The Powerhouse of eComm Growth

Where e-commerce
leaders meet globally