July 1

Wednesday, 18:00–21:00

Jakarta

DAY 2 — MOM & BABY

Growing With the Customer: How Do You Win the Parents Early and Keep Them as Their Child Grows?

Join 40 senior leaders from Indonesia's Mom & Baby industry — across e-commerce, CRM, marketing, commercial, and growth — for an exclusive Cube Asia × IDRF Executive Forum in Jakarta.

Parents only buy in this category for a relatively short window, making every customer acquisition decision matter. As competition intensifies across marketplaces, social commerce, and retail channels, brands face growing pressure to earn trust early, remain relevant as needs evolve, and maximize customer value throughout the parenting journey.

Featuring exclusive insights from Cube Asia alongside perspectives from leading industry practitioners, followed by a networking dinner and peer-to-peer discussion with fellow industry leaders.

📍 Tulum Jakarta

What you'll learn

How today's parents actually discover, research, and choose brands online

And where they lose trust

How to win a parent early and keep them buying as their child grows

Across a short window of loyalty

What drives real trust in a category where safety and reputation decide the sale

How leading mom & baby brands connect online and offline

To stay with the family through every stage

Agenda

18:00 – 18:35

Arrival, Registration & Networking

18:35 – 18:40

Welcome Opening

Artem Prokofyev

Co-Founder & CEO — IDRF

18:40 – 18:55

The Next Phase of E-Commerce Growth: Key Shifts Reshaping Southeast Asia & Indonesia in 2026

Chaiyakan Wichitsaranon

Manager, Tradewinds — Cube Asia

18:55 – 19:15

Understanding the Modern Parenting Consumer: The Trends Reshaping Mom & Baby Commerce in 2026

Peem Benjasiriwan

Manager, Strategy & Insights — Cube Asia

19:15 – 19:30

From Insight to Execution: How Leading Brands Are Responding to Emerging Commerce Trends

Supporting Partner (TBA)

19:30 – 20:10

Executive Panel Discussion & Audience Q&A

Beyond the Marketplace: How Do You Win the Parent Early and Keep Them Across a Short, Trust-Driven Lifecycle?

Join leaders from Cube Asia, partner organizations, and Indonesia's leading Mom & Baby brands for a discussion on navigating the modern parenting journey. Winning the first purchase is the easy part; the harder challenge is staying relevant as a family's needs change. The panel explores how brands use customer insight, lifecycle engagement, and retention to build lasting relationships and sustainable growth.

Panelists

20:10 – 21:00

Networking Dinner & Discussions

Chaiyakan Wichitsaranon

Manager, Tradewinds

Peem Benjasiriwan

Manager, Strategy & Insight

Artem Prokofyev

CEO & Co-Founder of IDRF

eCommerce leaders who have already participated in IDRF
Join our IDRF meeting to exchange ideas with representatives from BSH, Samsung, Beiersdorf, Sharp, LG, Paragon Tech, L'Oréal, Colgate-Palmolive and more.

Media coverage of the IDRF

IDRF Meetup Jakarta 2023: Marcas-Minoristas Tak Bergantung pada Tenaga Marketing

Pertemuan IDRF merilis hasil riset dari para pengusaha e-commerce di Indonesia dan 24TTL, pada 19 Januari di Jakarta.

READ THE ARTICLE

2024년 주목해야 하는 글로벌 이커머스 트렌드

한국의 RMN(Retail Media Network) 시장은 현재 약 20억 달러로, 전체 이커머스 수익의 약 1%를 차지하고 있으며(쿠팡이 RMN 시장을 선도하고 있다), 앞으로 수 년 내 다섯 배로 성장할 것으로 추정한다.

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IDRF Meetup Dubai 2023: Experts discuss how to win customers in a crowded market

A very good example of both is the Mena region, which since 2019, has seen its e-commerce grow faster than any other region in the world (by 18% inter-annual, twice the world’s average)

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IDRF Meetup México 2023: Comportamiento del eCommerce en AL

Durante el International Digital Retail Forum, expertos de la industria del comercio electrónico se reunieron para analizar y aprender de las mejores prácticas y desafíos que enfrentó la industria el año pasado.

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В Москве провели крупнейшую конференцию по инновациям в онлайн-ретейле IDRF’21

Генерацию контента, построение прогнозов, обработку текстов и другие способы применения AI в ритейле обсудили 14 апреля на митапе IDRF.

READ THE ARTICLE

The previous IDRF meetup in Jakarta: The Power of Retail Media

How IDRF events were held worldwide

Do you have any questions?
We'll be happy to assist.

Adhika Widyarsa , IDRF Coordinator
widyarsa@24tt.net WhatsApp

Event organizer

24TTL. Solutions for online merchandising that utilize artificial intelligence and neural networks to boost your brand's sales on online platforms. We automate the entire cycle of working with product content, including analytics, content creation, and delivery to online retail.

Growing With the Customer: How Do You Win the Parents Early and Keep Them as Their Child Grows?

What you'll learn

How today's parents actually discover, research, and choose brands online

How to win a parent early and keep them buying as their child grows

What drives real trust in a category where safety and reputation decide the sale

How leading mom & baby brands connect online and offline

Agenda

Arrival, Registration & Networking

Welcome Opening

The Next Phase of E-Commerce Growth: Key Shifts Reshaping Southeast Asia & Indonesia in 2026

Understanding the Modern Parenting Consumer: The Trends Reshaping Mom & Baby Commerce in 2026

From Insight to Execution: How Leading Brands Are Responding to Emerging Commerce Trends

Executive Panel Discussion & Audience Q&A

Networking Dinner & Discussions

Chaiyakan Wichitsaranon

Peem Benjasiriwan

Artem Prokofyev

eCommerce leaders who have already participated in IDRFJoin our IDRF meeting to exchange ideas with representatives from BSH, Samsung, Beiersdorf, Sharp, LG, Paragon Tech, L'Oréal, Colgate-Palmolive and more.

Media coverage of the IDRF

The previous IDRF meetup in Jakarta: The Power of Retail Media

How IDRF events were held worldwide

Do you have any questions?We'll be happy to assist.

Event organizer

eCommerce leaders who have already participated in IDRF
Join our IDRF meeting to exchange ideas with representatives from BSH, Samsung, Beiersdorf, Sharp, LG, Paragon Tech, L'Oréal, Colgate-Palmolive and more.

Do you have any questions?
We'll be happy to assist.