Where is Indonesian e-commerce going in 2027?

In 2026, marketplace fees rose across the biggest platforms, while ads, KOL and affiliate costs kept climbing. As brands plan for 2027, this evening takes an e-commerce perspective on how to sell across channels, pay for growth, and still stay profitable. The evening opens with a keynote from the Ministry of Trade's Director General of Domestic Trade on Indonesia's digital trade policy towards 2027.

We bring together brand leaders in Indonesia to share openly what's working, what isn't, and what they're changing next year, on topics chosen by IDRF members through a community poll.

It's an invite-only evening for senior leaders from brands, retailers, and online merchants. All seats are subject to approval based on role, seniority, and company, and seats per company may be limited. We seek your understanding if we can't approve your registration – every request is reviewed in good faith, and you'll hear from us by email either way.

3 areas of discussion

Selling online and offline as one business

How brands connect their stores, marketplaces, website, WhatsApp and live selling, so customers get the same experience everywhere and no money is lost between channels.

Growing without overspending: ads, KOL and repeat customers

How brands decide which ads, KOL and affiliate spend really brings profit, and how they turn first-time buyers into repeat customers they can reach without paying again.

AI: what is really working for brands today

Real examples of where AI is saving time and money, where it has not worked, and how brands make sure their products still show up when customers search with AI.

Who should attend: managers, heads, directors and C-level leaders from brands, retailers and online merchants.

Agenda

17:30 – 18:05Arrival & Networking

Registration and welcome drinks

Arrive and meet fellow brand leaders before the program begins.
- Alda Garlint
  Event and Partnership Manager
18:05 – 18:15Welcome

Opening from IDRF: what selling online really costs in 2026

Fees, ads, affiliates and the 0.5% marketplace tax collected since 1 October: what every order now costs brands, and what IDRF members told us in the community poll.
- Artem Prokofyev
  Co-Founder & CEO, IDRF
- Valencia Ivana
  Director of Growth & Partnerships, Indonesia
18:15 – 18:30Partner Insight

One business, every channel: managing stock and orders across stores and marketplaces

How brands keep one stock count and one view of orders across their stores, marketplaces, website and WhatsApp, with practical cases from Indonesian merchants.
- Febyola Veneta
  Sales & Marketing Manager, JST ERP
18:30 – 19:00Keynote & Conversation

Indonesia's digital trade policy towards 2027

The Ministry of Trade's Director General of Domestic Trade presents the government's direction under Permendag 19/2026, from platform fee transparency and the merchant complaint channel to the rules on AI, followed by a conversation on what it means for brands planning 2027.
- Iqbal Shoffan Shofwan, M.Si.
  Director General of Domestic Trade, Ministry of Trade of the Republic of Indonesia
  (Direktur Jenderal Perdagangan Dalam Negeri)
Moderator
- Rudy Adrian
  E-Commerce Expert (Ex-Astro, Reckitt, Danone, Citibank)
19:00 – 19:55Panel Discussion

Where is Indonesian e-commerce going in 2027?

Brand leaders share what has changed inside their companies, what worked, what didn't, and what they're doing differently next year.

Part 1: Omnichannel – what changed inside the business?

What we'll discuss: moving from store-led to omnichannel, changes in teams, stock and data, and what turned out harder than expected

Key learnings: examples of what changed as online sales grew, and perspectives on what makes a business work as one across channels

Part 2: Growing without overspending – ads, KOL and repeat customers

What we'll discuss: judging digital spend beyond GMV and ROAS, and how online campaigns affect stores and other channels

Key learnings: how brand leaders look at spending beyond GMV and ROAS, how they tell new demand from sales that moved channels, and costs that are easy to miss

Part 3: AI – what is really working for brands today

What we'll discuss: AI use cases that made it past the pilot, and where AI helps in marketing, stores and operations

Key learnings: AI examples brands are using today, how leaders decide whether to scale or stop a project, and lessons from what didn't work
- Brajesh Rawat
  Director of Digital at PT MDS Retailing Tbk
- Anil Narula
  President Director at PT BSH Home Appliances (Bosch and Gaggenau)
- Dodi Rinandi
  Head of Pro Retail & Ecommerce
  at Sika Indonesia
- Chitranjan Singh
  Group Technology Director at Kanmo Group
- Febyola Veneta
  Sales & Marketing Manager, JST ERP
Moderator
- Rudy Adrian
  E-Commerce Expert (Ex-Astro, Reckitt, Danone, Citibank)
19:55 – 20:00Closing

Closing remarks and group photo
20:00 – 21:00Networking Dinner

Dinner and conversations

Continue the conversation over dinner with brand leaders, speakers and partners.

Speakers

Febyola Veneta

Sales & Marketing Manager at JSTERP
Iqbal Shoffan Shofwan

Director General of Domestic Trade, Ministry of Trade of the Republic of Indonesia
(Direktur Jenderal Perdagangan Dalam Negeri)
Brajesh Rawat

Director of Digital at PT MDS Retailing Tbk
Anil Narula

President Director at PT BSH Home Appliances (Bosch and Gaggenau)
Dodi Rinandi

Head of Pro Retail & Ecommerce at Sika Indonesia
Chitranjan Singh

Group Technology Director at Kanmo Group
Rudy Adrian

E-Commerce Expert (Ex-Astro, Reckitt, Danone, Citibank)
Valencia Ivana

Director of Growth & Partnerships, Indonesia
Artem Prokofyev

Co-Founder & CEO IDRF

Venue

Raffles Jakarta

Address: Ciputra World, Jl. Prof. Dr. Satrio Kav. 3–5, Kuningan, South Jakarta 12940
Date: Tuesday, 27 October 2026
Time: Arrival from 17:30, programme 18:00 – 21:00 WIB
Format: Invitation-only evening with networking dinner