October 27


Friday, 10am–1pm

IDRF Meetup

The Power
of Retail Media

Retail media holds a special place in the modern advertising arena, becoming a key factor in attracting and retaining customers. But what exactly makes it such an effective tool in the hands of marketers? Discover the latest innovations, strategies, and key trends in the field of retail media.

Join us at the meetup and dive into the world of cutting-edge marketing solutions!

Innovation Hub, DIFC

Register Now

IDRF Meetup Agenda


Welcome Words
Alexey Chekhvalov, CGO, 24TTL
Retail Media in MENA and in the world: statistic and tips
Juliya Sarapulova, Team lead of UX department, Chulakov Global
UAE E-com Marketing Tools for Success: Insightful Cases from Merchants
Anton Sizemin, CCO, WEE
Where Retail Media Leads: How Tech Improves Efficiency and Boosts Marketing Returns
Alexey Chekhvalov, CGO, 24TTL
The Power of Retail Media: Panel Discussion
The panel discussion will bring together a diverse group of experts, including trailblazers from the industry, key representatives from top e-commerce platforms, and influential brand advertisers eager to share their insights



Anton Sizemin

CCO WEE e-commerce ecosystem.
UAE E-com marketing tools for success: insightful cases from merchants


Alexey Chekhvalov

CGO 24TTL. Where Retail Media Leads: How Tech Improves Efficiency and Boosts Marketing Returns


Emanuele Corso

E-commerce manager,

Aboud Khederchah Casio

Aboud Khederchah

Head of Marketing, Communications & Service Marketing, Casio


Evgenia Gevorkyan

Digital Marketing and E-commerce Lead for Middle East, Turkey and Africa at Versuni


Fuzel Khan

Consumer Sales Manager – Middle East & Turkey at Kaspersky


Tatiana Cornilova

Digital Transition Manager at BSH Home Appliances Middle East

Imran Sidi

Imran Sidi

Head of Omni Channel Marketing - Middle East

Juliya Sarapulova

Juliya Sarapulova

Head of Analytics at Chulakov Global


Prayas Chutani

Strategic Sales Director at Vonage

eComm leaders who have already participated in the IDRF Meetups
Join us at the IDRF meetup to exchange ideas with representatives from BSH, Epson, Casio, Bissell, Colgate-Palmolive, Nikai, Emax, Ecity and others.

Media coverage of the International Digital Retail Forum


IDRF Meetup Dubai 2023: Experts discuss how to win customers in a crowded market

A very good example of both is the Mena region, which since 2019, has seen its e-commerce grow faster than any other region in the world (by 18% inter-annual, twice the world’s average)

Read the article
IDRF Tecno Empresa

IDRF Meetup México 2023: Comportamiento del eCommerce en AL

Durante el International Digital Retail Forum, expertos de la industria del comercio electrónico se reunieron para analizar y aprender de las mejores prácticas y desafíos que enfrentó la industria el año pasado.

Read the article

IDRF Meetup Jakarta 2023: Marcas-Minoristas Tak Bergantung pada Tenaga Marketing

Pertemuan IDRF merilis hasil riset dari para pengusaha e-commerce di Indonesia dan 24TTL, pada 19 Januari di Jakarta.

Read the article

The previous IDRF meetup in Dubai:
How AI is transforming E-Commerce?


Can't attend? Leave your email and we'll send a recording of the event.

How IDRF events were held worldwide

dubai2023-1 IDRF_MeetUps_Moscow_1-1-Sep-07-2023-01-24-33-1266-PM IDRF_MeetUps_Mexico_1-1 IDRF_MeetUps_Jakarta_2-1
dubai2023-1 IDRF_MeetUps_Moscow_1-1-Sep-07-2023-01-24-33-1266-PM IDRF_MeetUps_Mexico_1-1 IDRF_MeetUps_Jakarta_2-1

Join us!

See you on Tuesday, 27th October, Innovation Hub, DIFC, 10:00 AM


October 27


Tuesday, 10:00 am–1:00

IDRF Meetup

The Power
of Retail Media

Explore tools that can help your brand turn lots of visitors from retail platforms into actual sales


Do you have any questions?
We'll be happy to assist.


Olga Slinkina, IDRF Coordinator

Event organizer is 24TTL

Solutions for online merchandising that utilize artificial intelligence and neural networks to boost your brand's sales on online platforms.

We automate the entire cycle of working with product content, including analytics, content creation, and delivery to online retail.

Find out more