IDRF & Cube Beauty & Personal care_30 june
date

June 30

time

Tuesday, 18:00–21:00

id-circle-01

Jakarta

DAY 1 — BEAUTY & PERSONAL CARE

Beauty Beyond the Marketplace: Understanding Where Growth Is Really Coming From in Indonesia's Beauty Industry

Join 40 senior beauty, personal care, e-commerce, and marketing leaders for an exclusive Cube Asia × IDRF Executive Forum in Jakarta — an invitation-only evening built for candid conversation among the people who own the growth number.

Indonesia's beauty market moves faster than almost any category on earth: the top brands change every year, most sales now run through livestream and creators, and customer acquisition keeps getting more expensive. This evening uses Cube Asia's commerce intelligence to show where growth is really moving — across platforms, sub-categories and price tiers — and what the brands holding their lead are doing differently.

Featuring exclusive insights from Cube Asia alongside perspectives from leading industry practitioners, followed by a networking dinner and peer-to-peer discussion with fellow leaders across Indonesia's beauty ecosystem.


📍 Tulum Jakarta

Register for free

What you'll learn

Where beauty growth is actually moving now

Which platforms, which sub-categories (skincare, sun care, cosmetics), and which price tiers are gaining vs. fading

Why category leaders keep getting overtaken every year

And what the brands holding their lead are doing differently

How much of your growth really depends on creators and livestream

And how to build sales that last beyond the next viral moment

What the data says about winning repeat customers

In a category built on discovery and hype

Agenda


18:00 – 18:35

Arrival, Registration & Networking

18:35 – 18:40

Welcome Opening

Artem Prokofyev
Co-Founder & CEO — IDRF
18:40 – 18:55

The Next Phase of E-Commerce Growth: Key Shifts Reshaping Southeast Asia & Indonesia in 2026

Chaiyakan Wichitsaranon
Manager, Tradewinds — Cube Asia
18:55 – 19:15

Beauty Beyond the Marketplace: Consumer, Platform & Commerce Trends Defining the Category in 2026

Peem Benjasiriwan
Manager, Strategy & Insights — Cube Asia
19:15 – 19:30

From Insight to Execution: How Leading Brands Are Responding to Emerging Commerce Trends

Supporting Partner (TBA)
19:30 – 20:10

Executive Panel Discussion & Audience Q&A

Beyond the Marketplace: Where Does Durable Beauty Growth Come From When Trends Change Every Month?
Join leaders from Cube Asia, partner organizations, and Indonesia's leading beauty brands for a frank discussion on where durable growth comes from when trends turn over monthly — across platforms, creators and livestream — and how brands build sales that outlast the next viral moment.
Panelists
20:10 – 21:00

Networking Dinner & Discussions

Chaiyakan Wichitsaranon

Chaiyakan Wichitsaranon

Manager, Tradewinds

Peem Benjasiriwan

Peem Benjasiriwan

Manager, Strategy & Insight

artem3

Artem Prokofyev

CEO & Co-Founder of IDRF


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How IDRF events were held worldwide

IDRF KZ MAY 2024 IDRF SEOUL 2024 IDRF Jakarta FEB 2024 IDRF DUBAI FEB 2024 IDRF MEXICO JAN 2024 IDRF Jakarta 2023 IDRF DUBAI 2023 IDRF MOSCOW 2023 IDRF MEXICO 2023
IDRF KZ MAY 2024 IDRF SEOUL 2024 IDRF Jakarta FEB 2024 IDRF DUBAI FEB 2024 IDRF MEXICO JAN 2024 IDRF Jakarta 2023 IDRF DUBAI 2023 IDRF MOSCOW 2023 IDRF MEXICO 2023

Do you have any questions?
We'll be happy to assist.



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Adhika Widyarsa , IDRF Coordinator
widyarsa@24tt.net WhatsApp

Event organizer

24TTL. Solutions for online merchandising that utilize artificial intelligence and neural networks to boost your brand's sales on online platforms. We automate the entire cycle of working with product content, including analytics, content creation, and delivery to online retail.


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